Strategic Planning

• Strategic Marketing Plan & Budget Analysis
• Advertising & Media Planning
• Lead Management Planning
• CRM Roadmap & Development
• Social Media Planning
• Trade/Event Planning  
• Partnership Management
• Management & Contract Negotiation

Awareness

• Branding & Messaging  
• Collateral Development 
• Advertising & Media Buys  
• Public Relations & Press Releases
• Case Studies & White Papers 
• Client Testimonials – print & video
• Product Positioning & Launches 

Campaign Development 

• Inbound Marketing Campaigns 
• Webinar Programs
• List Development & Management
•  Newsletter Development - digital & print
•  Marketing Communications Calendars
• Gamification Strategies

Customer Relationship Management (CRM)
 

• CRM Review & Development
• Sales Process Review & Refinement
• Campaign & Lead Management Review
• Database Development & List Management
• Sales & Marketing Analytics 
• Marketing ROI Reporting 
• Lead Lifecycle Reporting 
• Forecast & Pipeline Reporting
• Sales Cycle/Adoption Spectrum Analysis
• Win/Loss Reporting 
• Optional Software Enhancements
• Proficient in Salesforce.om & MS Dynamics

Business Development & Demand Generation 

• Business Development Team Building
• Customer Profiling & Targeting
• Inside Sales Strategies
• Marketing Automation
• Lead Nurturing & Drip Marketing 
• Lead Scoring

Market Research

• Client Surveys
• Competitive Intelligence
• Win/Loss Analysis
• Voice of the Customer
• Focus Groups
• Industry & Market Research Reports

Sales Interface  

• PowerPoint Presentation Template & Content Review 
• Proposal Presentation & Content Review
• Pipeline Management 
• Sales Training Materials - CRM & product specific
• Sales Incentive (SPIFF) Programs 
• Inside Sales Strategies
• Compensation Plans
• Telemarketing Services

 
Tradeshow & Event Management

• Event Planning & Management
• Booth Design
• Traffic Generating Promotional Concepts
• Speakership Opportunities
• Branded Promotional Items
• Tradeshow/Event Calendars
• Printing, Fabrication, & Shipping Services

Website Enhancement 

• Website Review & Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay Per Click Ads
• Social Media Strategies
• Social Crisis Strategies