Strategic Planning
Awareness
Campaign Development
Customer Relationship Management (CRM)
Business Development & Demand Generation
Sales Interface
Tradeshow & Event Management
Website Enhancement
- Strategic Marketing Plan & Budget Analysis
- Advertising & Media Planning
- Lead Management Planning
- CRM Roadmap & Development
- Social Media Planning
- Trade/Event Planning
- Partnership Management
- Management & Contract Negotiation
Awareness
- Branding & Messaging
- Collateral Development
- Advertising & Media Buys
- Public Relations & Press Releases
- Case Studies & White Papers
- Client Testimonials – print & video
- Product Positioning & Launches
Campaign Development
- Inbound Marketing Campaigns
- Webinar Programs
- List Development & Management
- Newsletter Development - digital & print
- Marketing Communications Calendars
- Gamification Strategies
Customer Relationship Management (CRM)
- CRM Review & Development
- Sales Process Review & Refinement
- Campaign & Lead Management Review
- Database Development & List Management
- Sales & Marketing Analytics
- Marketing ROI Reporting
- Lead Lifecycle Reporting
- Forecast & Pipeline Reporting
- Sales Cycle/Adoption Spectrum Analysis
- Win/Loss Reporting
- Optional Software Enhancements
- Proficient in Salesforce.om & MS Dynamics
Business Development & Demand Generation
- Business Development Team Building
- Customer Profiling & Targeting
- Inside Sales Strategies
- Marketing Automation
- Lead Nurturing & Drip Marketing
- Lead Scoring
- Client Surveys
- Competitive Intelligence
- Win/Loss Analysis
- Voice of the Customer
- Focus Groups
- Industry & Market Research Reports
Sales Interface
- PowerPoint Presentation Template & Content Review
- Proposal Presentation & Content Review
- Pipeline Management
- Sales Training Materials - CRM & product specific
- Sales Incentive (SPIFF) Programs
- Inside Sales Strategies
- Compensation Plans
- Telemarketing Services
Tradeshow & Event Management
- Event Planning & Management
- Booth Design
- Traffic Generating Promotional Concepts
- Speakership Opportunities
- Branded Promotional Items
- Tradeshow/Event Calendars
- Printing, Fabrication, & Shipping Services
Website Enhancement
- Website Review & Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Ads
- Social Media Strategies
- Social Crisis Strategies